After traveling to Costa Rica in 2016, Glen and Margie Yaeger decided they wanted to bring a little bit of their trip back to their community in Hagerstown, Maryland. They opened a cafe serving quality coffee and a blend of Costa Rican and American dishes in a renovated farmhouse.
The couple called their cafe “Pura Vida,” meaning “pure life” in Spanish. This phrase reflects the Costa Rican value of cherishing simple pleasures – which the Yaegers hope to give the Hagerstown community a taste of at their cafe.
The Yaegers worked with SCORE mentor Robert Jones on financial forecasting and marketing strategy. Jones also guided them through the HUB City Business competition. Margie says, “SCORE has been a key resource in helping us confidently move forward with our business.”